OKX

Crypto Gift

1. Co-designed the landing page to improve the product mental model of a new vertical.
2. Clarified value propositioning of Crypto Gift to support cross-team adoption. 
   
3. Audited and rewrote product content to reduce gift claiming friction, clarifying next actions required from the user.
   

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             3 campaigns integrated Crypto Gift to increase engagement (Q4, 2025)
•                        US holiday campaign had 100% gift claim rate, evidencing reduced friction (Q4, 2025)