OKX
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Referral
Rewards & Campaigns
SEO
Converting new users into effective active users.
Overhauling the features’ information architecture, giving users the information they need, when they need it. Creating modular content for scalability and cross-team use of the reward, task, and campaign features across key markets.
Providing user education through step-by-step guides and FAQs, boosting user confidence and increasing reward usage rates. Renaming existing rewards and naming new ones.