OKX
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Referral
Rewards & Campaigns
SEO
Driving user acquisition, conversion, and retention as part of the Growth Product team.
Content Design PIC for tailored onboarding experiences, referral, and rewards journeys. Collaborating with SCMs to match users’ search intent for SEO, ensuring consistency across the platform and amplifying brand identity.
Content Design PIC for tailored onboarding experiences, referral, and rewards journeys. Collaborating with SCMs to match users’ search intent for SEO, ensuring consistency across the platform and amplifying brand identity.
Converting potential users into new users.
Redesigning legacy flows and content, guided by market and user research to create scalable, configurable, and engaging experiences.
Translating complex referral mechanisms into clear user guidance.
Collaborating with branding and marketing teams to ensure a cohesive user experience, external to in-app.
Translating complex referral mechanisms into clear user guidance.
Collaborating with branding and marketing teams to ensure a cohesive user experience, external to in-app.
Converting new users into effective active users.
Overhauling the features’ information architecture, giving users the information they need, when they need it. Creating modular content for scalability and cross-team use of the reward, task, and campaign features across key markets.
Providing user education through step-by-step guides and FAQs, boosting user confidence and increasing reward usage rates. Renaming existing rewards and naming new ones.
Creating a cohesive user experience, from search to first trade.
Redesigning existing SEO webpages and creating new ones, 0-1, to match user search intent and boost site traffic. Localizing content across 9 key markets, ensuring relevant, useful content for users across the globe.