What’s OKX?
OKX is one of the world’s largest crypto exchanges by trading volume. Serving 100M+ customers worldwide, OKX’s mission is to make crypto accessible to everyone. As designers, we give people the confidence they need to navigate the complex world of crypto, one step at a time.
Below, you’ll get a glimpse into some of the products I’ve worked on as the only Content Designer dedicated to Onshore Growth.
Interested in the thought process behind the work? Get the full picture
Referral
- Crafting scalable and templated content frameworks for a highly configurable product.
- Created the feature’s UIUX template for smoother cross-team integration and reduced overhead.
- Created the feature’s glossary and component-based content guideline for increased efficiency and consistency.
- Created the feature’s homepage card guideline covering trigger logic, content display, and asset usage for consistent cross-team implementation.
Share rate increased by +443.9% within a week of IA revamp (Q3, 2025)
K-factor increase of +210% on average across all markets (Q3, 2025)
Join page UV increased by +386% in US (Q3, 2025)
Accounted for 47.5% of incremental AUM across all acquisition channels (Q4, 2025)
Welcome Rewards
- Created a feature guideline containing product logic, stylization guidelines, and content permutations to teach AI agents about our products.
- Systemized the feature’s content, working with backend developers to be able to agilely deploy content configurations biweekly while maintaining accuracy.
- Localized content with regional selling points to attract new users across all onshore markets.
- Co-designed a unified acquisition web template , improving IA consistency across products and establishing clearer product mental models.
- Audited and rewrote the E2E content, improving product-market fit for the US.
Paid ads acquisition cost per first-time-trade reduced from $688 to $88 (Q4, 2025)
- Cost experiments can be deployed on a biweekly basis
- Increased ROI from 21% to 67% following IA revamp (Q3, 2025)
Deposit Match
- Designed a modular and dynamic content system that adapts to different rates, rewards, offer periods, payout intervals, and user statuses, without compromising clarity.
- Standardized IA into a reusable framework that enables Product Managers and Local Markets to independently launch and scale offers without reworking core messaging.
- Independently crafted the 0
1 content design of a new vertical.
First US offer generated $19.6M in incremental AUM (Q1, 2026)- Successfully launched 4 offers using content design template (Q1, 2026)
Crypto Gift
- Co-designed the landing page to improve the product mental model of a new vertical.
- Clarified value propositioning of Crypto Gift to support cross-team adoption.
- Audited and rewrote product content to reduce gift claiming friction, clarifying next actions required from the user.
3 campaigns integrated Crypto Gift to increase engagement (Q4, 2025)- US holiday campaign had 100% gift claim rate, evidencing reduced friction (Q4, 2025)
Service Design
- Contributed to OKX’s first service design project for the All-In Summit in Sep 2025, combining OKX’s tone with the All-In Podcast’s language.
- Partnered with the branding team to create a cohesive offline-to-online narrative for Summit attendees.
- Increased the platform’s social credibility through user eduction.
- Optimized external webpages about the partnership for SEO.
- 77% of newly acquired users claimed their welcome gift (Q3, 2025)
- Generated $112K in first-time-trades from 68 new users (Q3, 2025)
- Reached 15% conversion goal (Q3, 2025)