Referral
- Crafting scalable and templated content frameworks for a highly configurable product.
- Created the feature’s UIUX template for smoother cross-team integration and reduced overhead.
- Created the feature’s glossary and component-based content guideline for increased efficiency and consistency.
- Created the feature’s homepage card guideline covering trigger logic, content display, and asset usage for consistent cross-team implementation.
Share rate increased by +443.9% within a week of IA revamp (Q3, 2025)
K-factor increase of +210% on average across all markets (Q3, 2025)
Join page UV increased by +386% in US (Q3, 2025)
Accounted for 47.5% of incremental AUM across all acquisition channels (Q4, 2025)