OKX

Service Design

1. Contributed to OKX’s first service design project for the All-In Summit in Sep 2025, combining OKX’s tone with the All-In Podcast’s language.
   
2. Partnered with the branding team to create a cohesive offline-to-online narrative for Summit attendees.
   
3. Increased the platform’s social credibility through user eduction.
   
4. Optimized external webpages about the partnership for SEO.

•            77% of newly acquired users claimed their welcome gift (Q3, 2025)
  
•            Generated $112K in first-time-trades from 68 new users (Q3, 2025)
  
•                        Reached 15% conversion goal (Q3, 2025)