Work
OKX is one of the world’s largest crypto exchanges by trading volume. Serving 100M+ customers worldwide, OKX’s mission is to make crypto accessible to everyone. As designers, we give people the confidence they need to navigate the complex world of crypto, one step at a time.
Below is a glimpse into the products I’ve worked on as the only Content Designer dedicated to Onshore Growth.
Referral
Crafting scalable and templated content frameworks for a highly configurable product.
- Created the feature’s UIUX template for smoother cross-team integration and reduced overhead.
- Created the feature’s glossary and component-based content guideline for increased efficiency and consistency.
- Created the feature’s homepage card guideline covering trigger logic, content display, and asset usage for consistent cross-team implementation.
+151% invites sent in 24 hours
Welcome Rewards
Systemizing a high-stakes acquisition feature so content could ship every two weeks, accurately.
- Created a feature guideline with product logic, stylization guidelines and content permutations to teach AI agents about our products.
- Systemized the feature’s content with backend developers, so content configurations could deploy biweekly while staying accurate.
- Localized content with regional selling points across all onshore markets.
- Co-designed a unified acquisition web template, improving IA consistency and product mental models.
- Audited and rewrote the end-to-end content, improving product-market fit for the US.
$688 → $88 paid acquisition cost per first trade
Deposit Match
Designing a modular content system for a brand-new vertical.
- Designed a modular and dynamic content system that adapts to different rates, rewards, offer periods, payout intervals and user statuses, without compromising clarity.
- Standardized IA into a reusable framework so Product Managers and Local Markets can launch and scale offers without reworking core messaging.
- Independently crafted the 0→1 content design of a new vertical.
$19.6M incremental AUM from the first US offer
Crypto Gift
Clarifying a new vertical so gifts felt easy to send and easier to claim.
- Co-designed the landing page to improve the product mental model of a new vertical.
- Clarified Crypto Gift’s value proposition to support cross-team adoption.
- Audited and rewrote product content to reduce gift-claiming friction, clarifying the next action for users.
3 campaigns integrated Crypto Gift
Service Design
Bringing OKX offline, for the All-In Summit 2025.
- Contributed to OKX’s first service design project, combining OKX’s tone with the All-In Podcast’s language.
- Partnered with the branding team on a cohesive offline-to-online narrative for Summit attendees.
- Increased the platform’s social credibility through user education, and optimized partnership pages for SEO.